NEW YORK, July 7, 2008 -- The New York Times Company's Board of Directors today announced the change of title of its flagship publication. Effective immediately the paper will be published under the name "Wealthy Caucasian Difficulties of the Day". Originally the board had intended to change only the paper's tag line to "All the news that's fit for a prince", but the title change seemed more apt. The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, which gives its owners such agita. The Company's core purpose is to enhance
society by creating, collecting and distributing high-end news,
information and entertainment.
This press release can be downloaded from www.nytco.com
Link: Age of Riches - Challenges of $600-a-Session Patients - Series - NYTimes.com.
