Press releases, generally, promote information that would never be news. From LOGO today:
Logo, the gay
and lesbian-themed network from MTV Networks, pays homage to the
pioneers of today who are transforming and defining tomorrow’s pop
culture with the second annual “NewNowNext Awards” 2009. Hosted by RuPaul, the
world’s most famous drag queen, this year’s celebration will feature a
number of special guests and performers including Britney Spears who
will be honored with the Always Next, Forever Now Award. Given annually, this special award pays homage to beloved LGBT icons.
Emphasis mine.