Color me undecided, but this ad (the above three images are captures from an animated Flash ad seen on the Daily News' Daily Politics blog) certainly won't sway me. First of all, separating New and York over two different lines is just visually upsetting and demonstrates a lack of attention to detail. Then to tout endorsements from Isaac Mizrahi and Tim Gunn is just insulting. (Perhaps their endorsements for a breathable seersucker suit or a non-saggy linen, but mayor?) Another endorsement (not shown here) is from the Log Cabin Republicans, regarded by 98% of gays as the queens of sadness.
So don't speak down to me Mayor Bloomberg. Talk to me about why New York City residents pay a higher percentage than anywhere else in the world for public transportation. Talk to me about your silence on the 6% rent increase approved last night. Talk to me about efforts to improve and diversify the economic base of the city, not just courting large businesses, but growing local ones.
But don't flout endorsements from reality shows. And by all means keep New York together on the same line in subheaders.