Subaru recently unleashed a new SUV on the market with a marketing-friendly moniker: the Tribeca. Funyuns almost flew out of my mouth when I saw a television ad for this $30,000 transport. Other than the pricepoint, there doesn't seem to be much in the vehicle that is evocative of Tribeca, so I sought more information. This Adweek article quotes Suburu's director of advertising:
One of the targets is definitely the urban buyer. ... There's an urban sensibility; we are targeting the kind of people—young families—coming into the city for film festivals, or museum visits.
So apparently it isn't for residents of Tribeca, just crossers of bridges and/or tunnels headed for Tribeca.